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Automated Web Analysis and Archivation
Kocman, Tomáš ; Veselý, Vladimír (referee) ; Polčák, Libor (advisor)
This thesis is focused on cybercrime, acquisition of evidence and development of a platform for retrieval, analysis and archiving web site data. The goal is to satisfy the investigators and security experts of the Czech police. The aim is to provide an open source platform that will be freely disseminable and in compliance with the requirements of legal institutions. The output of the thesis is two platform versions - full-fledged, fulfilling all the requirements set out in the diploma thesis and a light version for the police investigators of the Czech Republic.
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Automated Web Analysis and Archivation
Kocman, Tomáš ; Veselý, Vladimír (referee) ; Polčák, Libor (advisor)
This thesis is focused on cybercrime, acquisition of evidence and development of a platform for retrieval, analysis and archiving web site data. The goal is to satisfy the investigators and security experts of the Czech police. The aim is to provide an open source platform that will be freely disseminable and in compliance with the requirements of legal institutions. The output of the thesis is two platform versions - full-fledged, fulfilling all the requirements set out in the diploma thesis and a light version for the police investigators of the Czech Republic.
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Complex Analysis of Website www.profienglish.cz
Špála, Ondřej ; Vojíř, Stanislav (advisor) ; Chudán, David (referee)
This bachelor´s thesis deals with a complex analysis of a little private language school Profi English on an address www.profienglish.cz and an implementation of changes resulting from this analysis. The aim of the work is to improve the technical state of the web, carry out the essential SEO optimization and improve functionality of the sites by a responsive design. These goals were reached by an analysis of the web using several online available applications and tools, the following revision and conversion of the code of the web. This way work is beneficial mainly for Profi English, its web and its visitors. Nevertheless, it can be also used as a guideline for other readers, who consider improving their websites or authors of modifications of similar webs. Fundamental attributes of a quality web presentation, such as accessibility or applicability, are shortly introduced in an opening part. It is also explained how these aspects should look like on web. Next there are ways of analysing a website and what tools are suitable to be used. In practical part, there is the analysis of the web www.profienglish.cz. The outcome of which is a list of recommended changes listed in an order according to their priority. In the last part implementation of the crucial innovations of web and responsive design is being described.
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Inbound marketing in the functional web phase
Váňa, Vojtěch ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of the diploma thesis is the analysis of set inbound marketing components and suggestion of a strategical concept with the option of real processing of this web within the bounds of possibility of the set marketing components. In the theoretical part of the thesis, the whole strategy of inbound marketing and its general inbound marketing components are presented. In the practical part of the thesis, the analysis of the website magazine in connection with user behaviour is presented, including visit rate specification towards the specific content, setting up partial SEO factors and organic marketing on social media. In the end of the diploma thesis, the analysed metrics and specific recommendations of the plan are described.
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Application of Methods of Internet Marketing and their Impact on Site Traffic HradecŽije.cz
Krásný, Daniel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main purpose of this master's thesis is the application of selected methods of internet marketing, checking their effectiveness and controlling their impact to visit rate of regional website. Due to the limited budget my work is mainly focused on inexpensive ways of applications of internet marketing. In the theoretical part I firstly demonstrate the techniques that I deal with. In the practical part I introduce the initial situation of the regional website, including the specifics of its visit rate. After the describing and application of marketing changes, I analyze the same metrics one year later to detect differences and development of website. In the conclusion I offer the concrete recommendations for managers of regional website.
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Use of web analytics in internet marketing
Drahokoupil, Jakub ; Stříteský, Václav (advisor) ; Tatková, Kateřina (referee)
Goal of this Bachelor thesis is to explore and evaluate the possibilities of web analytics tools and their influence on marketing decisions. The application part shows the differences between web analytics tools using the analysis of specific website and evaluates the suitability of their usage with emphasis on correct interpretation of data and their influence on decisions about the website improvements.
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